IIM Lucknow Launches Advanced Program in Customer Relationship Management

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To understand the need for Customer Relationship Management: How customer orientation impacts firm profitability and competence. To provide the frameworks and concepts of Customer Relationship Management: Processes, programs, tools and practices. Cross functional perspectives of Customer Relationship Management: Implementing programs and building customer oriented firms. Managers at any level seeking to understand or looking for updating existing knowledge on Customer Relationship Management. IT/ Service Operations/ Marketing professionals who are currently handling/ implementing/ are likely to implement Customer Relationship Management or other Customer Facing/Customer Strategy functions. CEO's, entrepreneurs – particularly ones with companies with a significant online/B2B or repeat/renewal business model. Graduates/Post Graduates in any discipline with minimum 3 years of work experience as on 1st December, 2013. Duration : 6 months Frequency : 3 hours per week Class Schedule : Saturday (6:30 pm to 9:30 pm)

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